The trick is to get the media to acclaim your value. The skill is getting them to do it.

Companies who use the media effectively know the significance of well-written and placed press releases. They appreciate stories and interviews that are printed by the right publications on a timely basis with good positioning. Realize the benefit of:

	Visibility to key influencers and writers following your market.
	Positioning in important industry organizations.
	Involvement in community and non-profit events that position the company as a committed and forward thinking organization.
	Many more activities that keep the company visible and considered a “player.”

An effective external media relations program requires strategic planning, consistent and relevant effort and diligent follow-up.

Internal communications programs are also key and often overlooked. These connections are the first line of commitment to employees, investors, shareholders, vendors and friends of the company. Programs can include:

	Company Newsletter (print and/or electronic).
	Presentations for current and new employees on products, deals, events, benefits and special events.
	Appreciation events.
	Continuous and timely information for your internal communications delivery systems.

An effective internal communications program relays company interest in their most important asset – their people - by keeping all informed, involved and motivated.

You have questions. We have answers. NetGrowth will develop or supplement your media relations and internal communications efforts.

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